Reaching Physicians Via Email - A Media Buyer's Guide

Email has upended traditional media-buying practices by presenting a new medium with unique purchasing considerations. Office-based physicians are busy and typically inaccessible, so it's crucial that the elements of email communication, including physician email addresses, composition, design and timing, are carefully considered to maximize results.

Selecting and Purchasing Your Physician Email Addresses

Barracuda Spam

Unlike other forms of media such as print and television, email has the ability to narrowly target all types of physicians in any quantity. Some considerations to address when purchasing physician lists are:

o Narrow Your Audience. Email marketing has the advantage of directly targeting specific physician audiences with no unwanted contacts included. You can target physicians very narrowly-by specialty, practice size, hospital affiliation, patient volume, geography or gender. For example, if you only want to market to physician offices with a daily patient volume of 20 or less, you can select and purchase that specific audience.

o Name Quality. The quality of the actual email addresses must also be considered. Are they business-domain emails with doctor's names like jsmith at docoffice dot com or generic emails like info at docoffice dot com? Reaching an actual practitioner is ideal so general mailbox addresses won't be as effective or valuable as those with names. Non-business-domain emails, such as Yahoo, Hotmail and Gmail addresses, are also available. Depending on your service, you may or may not consider using these addresses. They are generally ineffective.

o List Licensing. You should also organize your email campaign to determine what level of usage you will need. Data-provider companies simply do not hand over their physician databases. You must select from options like one-time use, a specific licensing timeframe or unlimited use. This means that you can select what types of physician contacts you want to reach and how many times you'd like to do so. Usually, you will never be allowed to see on the contacts you're purchasing. You find out how many email addresses exist in the database you want, and you "buy," or more accurately, "rent," them. Once you provide the creative and deployment specifications, your data provider will usually have a third-party service broadcast and track your campaign.

o Pricing. You'll need to determine the scope of your audience by choosing a quantity of physician email addresses. Most often, they are purchased by the thousand or per "M." A list rental will usually cost from 0 to 0 per thousand. If the rental does not include deployment, set up, test runs, transmission and a summary of results, there will be an extra fee. If you're planning to deploy multiple emails, it may be wise to purchase a two- or three-time deployment rental. These run approximately ,000 per thousand and will save you money. Order minimums are typically in the low thousands. Extra options like image hosting, personalization and URL tracking will price between and 0 in most cases. File suppression, HTML design analyses and HTML spam analyses can be pricier, but are valuable services and can be added on to most orders. Most providers only sell business domains with names, so if you do come across any non-business domains, they are likely to cost less. Many providers will guarantee their lists or will only have you pay for delivered emails.

Getting Your Foot in the Door: Creating a Message That Will Achieve Results

Phase One: Grabbing Physicians' Attention

The 'From' field, subject line and the first sentence of the message will make or break the entire email. Simply put, physicians need good reasons to open emails. Usually, familiarity or an incentive to open will do the trick. When an email is reviewed by a physician, you only have 15 seconds max to make an impression. That's not much time to explain a product or service, so the challenge is to carefully plan each element of the email to increase its chances of escaping the 'Deleted' folder. Read on to find out how to beat the dreaded 'Delete.'

o 'From' Line. Most recipients judge an email by the sender. It's your job to determine who or what will urge physicians to open emails. It may be the company name, if you have a strong reputation in the healthcare field, which urges them to open the email.

o Subject Line. The subject line is the most important and time-consuming task when crafting an email. According to Jupiter Research, 35% of recipients open emails based solely on the subject lines. Also, according to a study by the Email Sender and Provider Coalition, 69% of recipients report emails as spam based solely on the subject lines. The subject line has to be short (usually 40 characters or less, but be mindful that handheld devices only display the first 14 characters at first glance), catchy and free of spam-targeted words. It should also incorporate the brand or product name.

o Beginning of the Email. Email-client windows usually show recipients a portion (only the first sentence or so) of the email before they open it. Like the subject line and the 'From' field, this first sentence can be a deciding factor in the email's fate. The first sentence should sum up the email. What is the purpose; why are you sending this message to the physician? Use the inverted pyramid structure that journalists use when organizing your email. This means sharing the most important information at the beginning and tapering off to less-vital information as the message continues. The first one to three sentences should fully explain the reason for the email.

Phase Two: Winning Their Interest

o Be Sincere. With the cultivation of email came scammers and hackers who abuse it by sending junk and virus messages. The public has caught on to this, which has damaged email marketing's credibility. This is why it's important to impart an authentic message to readers. Maintain the truth about your product or service and empathize with readers by using straightforward language.

o Call to Action. It is crucial to communicate a "call to action" within the email. Every email should be formulated to lead the reader to a call to action such as a link that says, "Visit our website to find out more about this product and receive 20% off your first order." It's more effective to use web-directional calls to action because the reader is already online. Calls to action that require using the phone create another step for the reader. If there is not a call to action, recipients will just read the email and move on to others. Make sure every step the reader needs to take is crystal clear and easy to follow. It's also helpful to create urgency by setting relevant deadlines for promotions.

o Personalization. Remember who you're talking to by addressing physicians as professionals of their industry sectors. Make reference to the characteristics that make them unique in the healthcare industry, whether it's practice area, geography or experience level. The more personalized you make the message without going over the top, the better. For example, this might work for an opening sentence:

"Dear Dr. Anderson,

As a seasoned cardiologist who has been in practice for more than 20 years, you know a thing or two about keeping your office current on the latest medical equipment."

o Visual Appeal. Physicians spend a short time reading marketing emails, so it's essential to prepare carefully and make every word count. The length of an email should not exceed 300 words or a screen's-worth of text. Make the email easier to scan over by including bullets, an easy-to-read font and eye-pleasing colors on a white background. It's also wise to steer clear of elaborate graphics. Email services such as Outlook, Gmail and Hotmail do not automatically display images, leaving an unsightly, white box with a red "X." Not a good first impression for your message to have.

Timing is Everything: Maximizing Results by Sending Messages at Effective Times

o Delivery Timeframe. Timing is another crucial component of any campaign. Before you start deployment, define what day and time are best-suited for your audience. Think about when your physician audience would most likely see patients and when it might make time to check email. Depending on the type of data you have on your audience, you may need to track a series of deployments to get timing accurate.

According to a 2008 survey by Smith-Harmon, Monday and Tuesday are the best days to send emails, as they yield more open rates. Coming in second and third place were Thursday and Friday.

o Frequency. It's also important to consider the frequency of the emails. How often do you plan to email these physicians? If this email is the first of a series of emails, how does it fit into the set and how will it progress? When emailing potential or current customers, you must be strategic in how often you communicate via email. Contacting someone on a daily basis might be less effective, depending on what value you offer, than a campaign that's deployed weekly or monthly. There are different ways to approach timing, and this will depend on your objective and the route you're willing to take to get results.

Measuring Your Results

Through hosted applications, your provider can measure your campaign results once the emails are deployed. The provider will send you a summary report that includes the number of delivered emails, open rates, opt-outs, and hard and soft bounces. Delivered means the email reached the physician's inbox. The open rate will show you how many physicians opened the email. The opt-outs will show how many physicians do not wish to be on your doctor mailing list. The hard-bounce rate shows how many emails were invalid, and as a result, were bounced back. Soft bounces reflect emails that made it to physicians' mail servers but were bounced back because the inboxes were full or other errors occurred. The turnaround time for this report will vary by provider, but regardless, the timing is much faster than other marketing channels.

An Email Marketer's Arch Enemy: The Spam Filter

When email encounters your inbox, it is scanned by a spam filter to define whether it's junk or not. As a result, many times, legit marketing emails get marked as spam and thrown out because of a few fatal flaws.

Experts say that 20% of legitimate permission-based emails never reach intended recipients' inboxes because of stringent spam filters. Although your whole message will be scanned, it's most vital for the subject line to avoid spam-triggers. In late 2008, Barracuda Networks Inc. predicted that spam volumes will rise slightly higher than 95% in 2009 as growing use of botnets continue to proliferate.

Some spam-triggering elements, which you should avoid, are:

o Suspicious words or phrases.

Spam-triggering words to avoid:
Free Act Now Pharmacy Sample Offer Expires Medication Urgent Special Offer Weight Loss
Guarantee Order Now Sleeping Online Opportunity Xanax Loan Credit Viagra

Though some language is impossible to avoid, the key is to get creative with the thesaurus to convey your message without sounding like a used-car salesman. Also, there are spam-checking websites available for you to test your emails.

o Fancy graphics, attachments or large files. Keep it simple. Elaborate photos and colored text within the email body are key characteristics of spam. Large files can also look suspicious because they usually contain computer viruses.

o Excessive capitalizations and symbols. Even one exclamation point in the subject line can be doom. Using percentage signs, dollar signs and dashes can also be detrimental. Capitalizations should be minimal; don't even use title case in the subject line and never capitalize whole words.

Email marketers also must be aware of the CAN-SPAM Act, which is a set of requirements for commercial emails and the companies that send them out. This law was passed in 2004 and makes marketers accountable for the emails they send to businesses and consumers. Failure to comply with the act can result in fines of up to ,000 per offense. The act requires senders to:

o Refrain from sending "false or misleading header information." The 'From' section should identify exactly who is sending email, and the subject line should not be misleading as to the message's content.

o Provide an option to opt-out of future emails from the sender. At the foot of each email should be an email address or mechanism that allows readers to opt-out of receiving any additional messages from the sender, and by the law, the sender must comply. The reader must have at least 30 days to make an opt-out request, and the sender must remove the recipient from the contact list within 10 business days of the request. It is also illegal to sell or give out those opted-out email addresses to any other entity.

o Identify the email as an advertisement and display the sender's accurate postal address. Somewhere within the email, the sender must identify that the message is a promotional message that the reader may opt-out of. The sender's physical address should also be listed at the end of the email.

Reaching Physicians Via Email - A Media Buyer's Guide

Barracuda Vs SonicWALL

As far as Barracuda anti spam and virus firewall program is concerned, this is an effective program that can be used for blocking the spam for any organization. This has been termed as the most advanced and well accepted anti spam program that can offer more security and networking options for your organization. Barracuda anti spam and virus firewall program has been designed on the basis of a high-end algorithm. This program can too bring you more advantage due to the addition of Bayesian analysis method. This analysis method can block the spam effectively. There are twelve high-end defense lawyers that have been added for the Barracuda anti spam program in order to make it more efficient.

Well, it the SonicWALL that too seems to be loaded with enough supportive, quality and efficient features that can bring in right kind of security and network management options for you. This program is having super spam blocking options that can be used to add more security factor for your organization. When you are looking for more protection against phishing attacks, it's the SonicWALL anti spam program that can bring in more good results for you. It can also gather important details with the help of its expanded network, which is also, known as the GRDI or the Global Response Intelligent Defense Network. Unlike some other solution suppliers who limit the definition of effectiveness to stopping threats, and SonicWALL expands definition of the effectiveness to stopping the threats, speed to the response as well as protection of the SonicWALL gives unique protection against the spam as well as other email threats, such as phishing attacks, by gathering important learning from the expansive network & sources named SonicWALL Global Response Intelligent Defense Network.

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With one million of users, GRID Network gives collaborative intelligence, allowing SonicWALL to deliver the fast & accurate response to latest spam threats - and SonicWALL delivers the new threat protection each 5 minutes. Barracuda just delivers the new threat protection on every hour - SonicWALL delivers the new threat protection twelve times more frequently than the Barracuda1.

Barracuda Vs SonicWALL

Get Rid Of Antivirus Security 2011 - Protect Your Computer From Malicious Programs

No matter who you are, if you own a computer no matter if you use it for work, school or just for entertainment you realize just how important it is to keep yourself protected from things such as viruses, malware and spyware.

Having the right protection on your computer is a necessary step to have these days, but surprisingly a large number of people out there still do not have the level of protection their computers need to prevent damage or access to your computer. At the same time, not every antivirus software that's available is exactly what you think it is. In fact there are several programs out there that look and act like antivirus, but the reality is that they are malware designed to try to make you believe that your computer is on the verge of crashing and the only available way to keep this from happening is to purchase this malware. This is exactly what happens with a program called antivirus system 2011.

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Now, you may believe that in order for you to get a virus on your computer that you need to open or install something on your computer. The truth of the matter is that when you visit the site that has been compromised with antivirus system 2011 you don't even get an option. The malware is automatically installed in the background and starts scanning your system.

When it provides the results you are going to be shown a large list of issues and then told you need to purchase a copy in order to fix the issues. The truth is the only problem on your computer it is this malware and to stop it need to get rid of antivirus system 2011.

You will also and continuously be told that there active issues on your computer including things like:
1. Allowing for unauthorized access to your computer from an unknown location
2. The transfer of data either onto or off of your computer.
3. There has been a malicious program found and been blocked from operating.

Like any of the problems this malware shows you, all of them are just made for show in the hope that you purchase a copy of the software. In order to keep your PC protected from issues that you may not even be aware of when you visit a web site before it's too late. What you need to do is get rid of antivirus system 2011.

Here's how to remove this malware.

1. Start the computer in safe mode. You can do this by placing the F8 key as start-up. Once you have done this computer will display a menu. From the menu select safe mode with networking.

2.Once in safe mode upon your Internet browser and download a system registry scanner and scan your computer for antivirus system 2011 and get rid of it quickly. Once it is done you computer be safer, free from malware and will run faster.

Get Rid Of Antivirus Security 2011 - Protect Your Computer From Malicious Programs

Remove HDD Doctor: Safeguard Your PC With Effective HDD Doctor Removal

Like various fake security application available online, HDD Doctor is also a rogue system tool that is developed by computer hackers to perform remote access to compromised computer with the help of malicious codes. It is a new type of malware that belongs to same family of HDD Plus or HDD Scan. Various malicious websites advertises it as system defragmenter or optimizer but actually it is fake Anti-spyware program that badly damages your system if get installed.

It comes with attractive graphical user interface and pretends itself as legitimate anti-spyware application but actually it is a kind of virus that infects your system and disrupts its functioning. So, never try to install this bogus application as it ruin your system resources by adding additional malware into it and remove HDD Doctor immediately upon detection.

Barracuda Spam

It gets installed into your system without any permission and starts performing unwanted system scan. It makes you frightened that your system is badly infected by dangerous spyware, Trojans by displaying fake scan results and security warnings. The warning messages indicate hard drive failure, memory errors and other system related problems. Some of the fake messages it displays upon installation are mentioned below:
Confirmation HDD doctor detected an error on your hard drive when trying to access a file C:Program FilesInternet Exploreriexplore.exe Perform data recovery now? Disk Error: Can not find file: C:Program FilesMessengermsmsgs.exe File may be deleted or corrupt. It is strongly recommended to check the disk for errors.

All above error massages are false and your system is not having any problem except this counterfeit application. So, remove HDD Doctor immediately to fix all problems.

Consequences of HDD Doctor
Generates malicious codes in windows Registry Creates junk files, folders and shortcut to different locations Disrupt the proper functioning of various system applications Redirect web browser and hijack Internet explorer Alters system settings Steal personal data like password, username, credit card and bank informations Slow Internet connection Unexpected system shutdown Adds additional malware into your computer

This malicious application makes your PC unstable so get rid of it as soon as possible.

HDD Doctor Removal Instructions

You can remove this perilous application both automatically and manually. In order to remove it manually you need a computer expertise because you have to perform registry editing which required detailed knowledge. By killing its executable processes and removing its registry entries along with associated files you can get rid of this bogus application.

Manual removal methods are not very popular and it is quite risky because it leads to serious data loss situations and often system crash. Hence, it is advised to use genuine Anti-spyware application to remove HDD Doctor from your PC. With the help of this application you can remove entire viruses and malware present in your system.

Since viruses have badly affected your system performance and corrupted system registry, so to optimize its memory and increase PC speed it is required to use Registry Cleaner that repair your damaged registry and remove all sorts of infected files.

Remove HDD Doctor: Safeguard Your PC With Effective HDD Doctor Removal

SMS Information Alerts - Can They Compete Against Email and "Apps"?

SMS alerts are great because, obviously you can use them to remind you of import things like birthdays, insurance renewal dates and important events. They are also useful for keeping up with the football results, getting daily horoscopes or keeping tabs on your favourite celeb. However with the proliferation of web and mobile web some commentators are suggesting that apps and email signal the death knell for SMS alerts.

SMS is the most widely used data application with 2.4 billion active users. SMS has an open rate of about 98%. That means that 98% of SMS messages sent are opened. And as mobile phones tend to go with the users/owners everywhere these days there is a tendency for SMS messages to get read sooner than emails. When was the last time you deleted an SMS without at least opening it? That means SMS still contain a huge reach and incomparable "timeliness".

Barracuda Spam

SMS vs Apps

iPhone heralded the arrival of the "app" and the other major manufacturers were quick to follow suit. Apps are now prolific and there is an app for almost anything you can imagine. They are no longer restricted to iPhones and most smart phones now have a reasonably amount of apps with more being developed and launched on a daily basis. Apps are more flexible than SMS alerts and also allow for more interactivity and creativity. However when it comes to information alerts they have some drawbacks compared to SMS.

Firstly many need to be launched to get the information. This causes problems with phones that can only run one app at the time. It also means that users need to remember to check the app, defeating the purpose of an alert. Finally the fragmentation of the apps market means you may not be able to get the app/info you need on your particular handset. You may have a HTC and the app you need is only available on iPhone or vice versa. With SMS being available on 99% of all handsets you are almost guaranteed if the information you are looking for is available on SMS alerts, you can access it.

SMS vs Email

Email has the advantage of being available on both PC and mobile devices. Its growth has been phenomenal over the last number of years and its application widespread. Its flexible, free and easy to use. However it has a number of drawbacks in terms of information alerts. Firstly, it has become abused. A study by Barracuda Networks showed that in 2007 90% of all email sent was spam. This means many of the emails sent don't get through spam filters or don't get read. Another issue is timeliness. For things like insurance renewals where you can set the alert in advance this is not an issue. However if you want to keep up to date with say your favourite football team you need information seconds or minutes after it happens-goals or full time results. Emails may not get read for hours and by that time the information could be redundant.

SMS alerts-Good but not Flawless

Although SMS alerts have benefits over both Apps and email they are not without drawbacks. SMS alerts are not as glamorous as apps and not as widespread as email. This means you may have to look harder to find the info alerts you want. Also the alerts may come from a more obscure provider which sometimes (but not always) impacts on the reliability of the service.

Another drawback is cost. Most mobile networks are loath to give away free SMS, unlike email. That means you will usually have to pay for SMS alerts. This can be anything between £0.05 and £0.50 per message. Some other services charge even more. There are some providers who provide good quality info alerts for free. In the US try www.4info.com and in the UK look up a service from alert-me.co.uk. This brings about a final drawback for SMS. While email and Apps can generally be considered worldwide, SMS alerts are generally country specific. This is because network operators charge a premium for sending messages abroad (again unlike email). So if you are an American living the UK looking to stay up to date on you favourite NFL team you may find a provider for the service but find they wont send messages to your U.K. number. In this case you need to bring your US phone with you or rely on another source.

SMS Information Alerts - Can They Compete Against Email and "Apps"?

How to Make Money Selling Web Hosting

The secret to making money selling web hosting is simple (yet often overlooked).

Now here's the "insider" secret: Find out what web hosting buyers want... and give it to them. It's that simple. And -- if you don't already know -- I'll tell you exactly what they want (sparing you the research). The #1 most important thing every web hosting buyer wants is: consistent reliability.

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This means... they never want to experience the embarrassment of downtime... and they always want to experience the thrill of fast loading web pages.

If you remember one thing -- remember this: "Helping others get what they want is how to get what you want."

Now you know how to exceed their expectations... and this is how to earn long-term client loyalty. Do this... and your clients will pay you month, after month, after month (and recommend you to family and friends). The wonderful FREE 'word-of-mouth' advertising that'll skyrocket your profits into overdrive.

And you'll feel good banking buckets of money... because you're solving other people's problems. It's a win-win situation! Business doesn't have to be a zero-sum game (someone doesn't have to lose for you to gain). And here's another "insider" tip to accelerate your success....

Talk to your clients frequently. After you solve their primary burning need... find out what others problems they're having (and create solutions to solve these problems). The more problems you solve -- the more money you make (and the more client loyalty your earn). This is what business is all about: solving other people's problems.

Remember this: people are selfish (and this isn't good or bad -- it's just how it is). People will not spend money to bring you happiness (they only care about their happiness). So, build your products and services around what people want. You do this by asking what problems they're having... and creating products/services to solve these problems. Again, don't assume anyone will want anything. Get out and talk to people!

A real world example: I discovered more and more people were becoming frustrated with the -- ever increasing -- bombardment of spam. Nobody wanted to wake up to an inbox of hundreds of spam emails. It wastes precious time (and nobody has enough time as it is). Now think how spam affects your mood. How does it make you feel. Can you think of any positive emotions spam invokes? Doubt it. Sharing this frustration, I became determined to solve it... and just recently started offering barracuda spam firewall service. Now my clients don't have to deal with the frustrations of spam.

That's an example of keeping your ear to the ground... and solving problems to bring others increased happiness.

So, here's your take-away: The burning problem in the web hosting industry is inconsistent reliability. Solving this problem is your surest way to success. And, once you solve this problem -- don't stop solving problems. Ask your clients what other problems they are having (and solve those, too). Now go Google the Japanese Kaizen philosophy (and apply it to solving problems).

How to Make Money Selling Web Hosting

How to Protect Your Network Using these Network Security Procedures and Tips

Network security is the new buzz word around town.
Most people think a network firewall that is setup with the default will protect
their network. The simple fact is no it will not. Not until you are hack will
you know this fact. Of course this comes a little too late. All operating systems
need ports open in order to communicate information regarding active directory,
DNS, DHCP, booting of a computer and more. Some applications need ports open to
work. So where do you reach a safe point where your applications work and they
are secure. The following will address the working ports and what to be
concerned about. Later I will address how to secure it.

Ports to be concerned about are 3389 which is
terminal services ports. If you do not have a firewall in place blocking public
IP address from forwarding to private IP address using this port then you will
want to call a security professional right away. Other ports to be concerned
about are 139 which gives access to network shares.

Barracuda Spam

Another area of concern is the SMB or the
(Server Message Block) protocol. This protocol is used among other things for
file sharing in Windows NT/2000/XP. In Windows NT it ran on top of NetBT
(NetBIOS over TCP/IP), which used the famous ports 137, 138 (UDP) and 139 (TCP).
In Windows 2000/XP/2003, Microsoft added the possibility to run SMB directly
over TCP/IP, without the extra layer of NetBT. For this they use TCP port 445.
Again all these ports should remain in the private network and your firewall
should block access.

Note: The NETSTAT command will show you
whatever ports are open or in use, but it is NOT a port scanning tool! If you
want to have your computer scanned for open ports see this page instead (link
will follow shortly).

C:>netstat -an |find /i "listening"

TCP 0.0.0.0:135 0.0.0.0:0 LISTENING

TCP 0.0.0.0:445 0.0.0.0:0 LISTENING

TCP 0.0.0.0:1723 0.0.0.0:0 LISTENING

TCP 0.0.0.0:3389 0.0.0.0:0 LISTENING

TCP 127.0.0.1:1026 0.0.0.0:0 LISTENING

TCP 127.0.0.1:4664 0.0.0.0:0 LISTENING

TCP 192.168.50.127:139 0.0.0.0:0 LISTENING

TCP 192.168.100.193:139 0.0.0.0:0 LISTENING

The netstat command will also show you who is active on your computer. This will
show you what spyware or trojan horses that may have installed on your machine.

Active Connections

Proto Local Address Foreign Address State

TCP argonas:epmap argonas:0 LISTENING

TCP argonas:microsoft-ds argonas:0 LISTENING

TCP argonas:pptp argonas:0 LISTENING

TCP argonas:3389 argonas:0 LISTENING

TCP argonas:1026 argonas:0 LISTENING

TCP argonas:2617 localhost:2618 ESTABLISHED

TCP argonas:2618 localhost:2617 ESTABLISHED

TCP argonas:2619 localhost:2620 ESTABLISHED

TCP argonas:2620 localhost:2619 ESTABLISHED

TCP argonas:4664 argonas:0 LISTENING

TCP argonas:netbios-ssn argonas:0 LISTENING

TCP argonas:2958 an-in-f104.google.com:http ESTABLISHED

TCP argonas:3011 va-in-f104.google.com:http TIME_WAIT

TCP argonas:3014 eo-in-f147.google.com:http ESTABLISHED

TCP argonas:3081 unknown.xeex.net:http TIME_WAIT

TCP argonas:3104 unknown.xeex.net:http ESTABLISHED

TCP argonas:3903 web1.allaboutsingles.com:http CLOSE_WAIT

TCP argonas:4449 static-71-116-207-166.lsanca.dsl-w.verizon.net:pptp ESTABLISHED

TCP argonas:4762 va-in-f104.google.com:http CLOSE_WAIT

TCP argonas:netbios-ssn argonas:0 LISTENING

TCP argonas:2939 192.168.100.202:1025 ESTABLISHED

TCP argonas:2957 exchange01.intercore.local:1419 ESTABLISHED

Once you have locked down all ports then you must be
concerned with internal security. No one in your organization will be allowed to
talk to anyone about any secure information. Even giving out there email
address. Next use devices like honey pots, barracuda spam appliance, Symantec
anti-virus hardware and software. A properly configured network can allow your
workers to work and disallow hackers to work.

How to Protect Your Network Using these Network Security Procedures and Tips

Talk Fusion Or My Video Talk - 18 Key Features - Which Is Right For You?

First, let me start off by saying I'm not a distributor for either product. I am exercising due diligence and doing a comparison contrast between the two products based on the information I have to date. As more information is gathered I will update so that the products can be represented fairly.

In this article we will do a comparison contrast between 18 key features of Talk Fusion (TF) and My Video Talk (MVT) which we think are important to the end-user.

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1. Video Conferencing - TF allows 15 participants while MVT allows a total of 6 participants.

2. Live Broadcasting - MVT allows a maximum of 250 participants and TF allows unlimited participants.

3. Bandwidth - This is another very important feature and it appears that there is a charge for overage with MVT and unlimited usage with TF.

4. Storage - The results for storage were the same as bandwidth TF provides unlimited storage while MVT will charge a fee for overage.

5. Product Availability - Both products have a network marketing component to them, that being said, My Video Talk requires that 2 distributors must be recruited before access is allowed to its video conferencing product. Talk Fusion allows immediate access to all its products.

6. Product Development - TF develops and owns all its technologies. Regarding MVT some technologies are leased and a second login is required to access third-party software once in the back office.

7. White List - TF is white listed with 1.8 billion ISP's and MVT reports that emails are blocked frequently and rerouted to SPAM folder.

8. Video Email Filters - We could not find and available information for My Video Talk but found that Talk Fusion automatically passed the following filters: Outlook 2003 & 2007, Bright Mail, Cloudmark, Messagelabs, Postini, SPAM Assasin, IronPort and Barracuda.

9. View Video Emails On Smart Phones - TF has capability to view on iPhone, iPad and Android while this feature is not available with MVT.

10. Sending Email - MVT allows one email to be sent at a time and TF allows thousands of emails to be sent at a time.

11. Sharing Video Emails - TF allows videos to be shared with over 300 social networks while this feature is not available on MVT.

12. Custom Designed Templates - MVT does not offer custom templates you must design you own. TF offers over 500 custom templates.

13. Templates In Other Languages - MVT only offers templates in English while TF offers templates in 7 different languages.

14. Post Video To Website - This feature can be accomplished with TF but is unavailable with MVT.

15. Tracking Reporting In Real Time - Another nice feature which is available with TF but not available with MVT.

16. Video Tutorials - MVT does not provide any video tutorials but we were able to find video tutorials as well as PDF instructions on TF.

17. Account Users - TF allows up to 5 users per account but this feature is not available with MVT.

18. Cost For Distributorship - My Video Talk costs 9 to join then /month and Talk Fusion costs 5 to join then /month.

Now, regarding both Talk Fusion and My Video Talk let us put one thing to rest, to my knowledge no one has TRUE video email. What they do is take a screenshot of the video and use the image and when you click on the image you are redirected to another site where the video sits waiting on you.

There are a host of companies that have technology that allows you to send a video link in an email. These two have added the network marketing component. The technology is not new or unique there are many players you just have to do your research and figure out which is the best fit for you.

Conclusion

Video technology is the future we would rather watch a quick 3 to 4 minute video than read a 2 to 3 page document. So I give both products a thumbs up video is certainly the future.

Talk Fusion Or My Video Talk - 18 Key Features - Which Is Right For You?

Sonicwalls Security: More Than Just Virus Protection

When you think of network security, chances are that you envision some sort of firewall whose sole purpose is to keep viruses and internet hackers out of your system. Sonciwalls security, however, is so much more than just a firewall. Although our firewalls are designed to maximize your network security, whether in a traditional configuration or as a wireless network setup, our Sonicwalls products can also prevent storage loss, give you a detailed analysis about your network, and even protect your email accounts while minimizing spam.

Sonicwalls and Storage
Sonicwalls solutions come in a broad array of sizes and configurations to meet the needs of any sized business or network. One thing that is so important in the business world is to make sure your important documents and files are backed up and secure. Sure, you could use that free data storage company you found on the web, but chances are that even if they offer sufficient storage space, they aren't going to give you the security you need.

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Sonicwalls storage and continuity solutions are different. You will receive a physical storage device to add to your system. This device continuously backs up your files, even as they are being changed and logs your changes so that you can recover your files as you specify. Additionally, your files are backed up at a remote location so that if your building is destroyed, your files are still in tact.

Sonicwalls and Network Analysis
Every good business owner or manager wants to stay abreast of what is going on inside their network. By choosing Sonicwalls programs with built in analysis and reporting, you can do exactly that. Find out your network's efficiency, discover when there have been attempted breaches in security, and identify portions of your network that could potentially cause problems in order to take a proactive approach to security.

Sonciwalls and Email Security
Email may be one of the hardest things to guard against invaders since it is not directly tied to your secure network. This vulnerability could make your entire system vulnerable, even with the best firewall in place. Sonicwalls email solutions tackle that problem to keep you or your employees from inadvertently opening files that are corrupt or dangerous. You have the freedom to customize your preferences and settings so that Sonicwalls doesn't accidentally block important messages.

This setup has the added benefit that those annoying spam messages will plague you no longer. Even with the spam guards offered by most email providers these days, somehow some spam makes it through the cracks. Sonicwalls reduces this occurrence to the absolute minimum possible, so you spend less time clearing out the junk folder and more time handling the more important aspects of your business.

Isn't it time you invested in a total network solution that does more than just virus protection? Sonicwalls solutions are your answer. Please feel free to browse our available products and then choose the one that provides the level of protection your business needs.

Sonicwalls Security: More Than Just Virus Protection

Bypass your School and Work Filters with an Anonymous Proxy Server

With the proliferation of the Internet, many websites promote themselves by sending you spam junk mails, advertisings and even embed spyware that is difficult to remove onto your computer. These things not only keep track of your personal information, but also enable hackers and crackers to infiltrate your system. Anonymous proxy servers act as a wall between your data and the Internet, whereby providing security to your system and data. There are however, other reasons to use an anonymous proxy server.

If your work or school has any type of filtering in place to prevent people from visiting certain websites, an anonymous proxy server is a great way to get around such restrictions. Anonymous proxy servers work by acting as a "middle man"; they download the requested pages to their proxy server and in turn you download the page, all images and other such objects from the proxy server to your browser, thus bypassing any filters or annoying firewalls. Not only is this a viable alternative for students to bypass their school's filter to access such popular student sites such as Myspace or Xanga but can be used if your workplace has strict limitations on which websites you can access. Most anonymous proxy bypass servers use one of two program, PHProxy or CGIProxy, both of which are excellent proxy software packages.

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After you have discovered the benefits of using anonymous proxy servers, you will probably want to try it out. There are numerous free proxy services out there, one of the most popular is SpySurfing ( http://www.spysurfing.com/ ) and is a really fast proxy server that is popular among both students look to bypass their school filters and adults looking to bypass their work place firewalls.

Bypass your School and Work Filters with an Anonymous Proxy Server

Configuring Exchange mail server reverse DNS and MX records correctly

If DNS is not configured properly, over time your e-mail server's IP will be added to the blacklist. Today, most mail servers have some sort of protection against spam, which in turn means that all your incoming e-mail will be blocked if you do it just to be listed on a spam blacklist.

In this article I will describe how to properly configure your MX and reverse DNS entries for your mail server. This article is based on an Exchange 2003/2007 server-based, but follow each other messaging serversthe same principle.

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Assign an IP address

Starting from scratch, the first thing you do is a static external IP address of a private mail server. You must apply these rules to the firewall SMTP relay (port 25) and an external IP address on the NAT server's internal address.

Something that many administrators fail to do or control is to use the NAT rule out on the same external IP addresscreated for the rule to the incoming mail server. If this is not set, the reverse DNS do not match, and turn the blacklisted mail servers are listed. If the firewall rules are correctly set the IP address listed on this page, the same IP address that are mapped to internal private IP address of the mail server.

Create MX records for mail servers

For the purposes of this example, we list below all of the details of my mail server so you can understand what youneed to do.

External IP: 87.22.1.22

E-mail domain: domain.com

They have an administrative contact for the external DNS provider for your domain, to make these changes. In most cases, this can be done by a panel of online providers of DNS. In the absence of this by phone or e-mail.

1 The first thing to do is create a record for the external IP address on the firewall to the mail server associated point. The owner of a record can be calledeverything, but it is commonly known as "mail". In our example we will create "mail.domain.com", choose the IP address "87.22.1.22"

2 Next we will create an MX record that points to the newly created A record of our mail server.

In the DNS control panel, select "Add MX". Make sure that the host address is the primary domain name in our case, "domain.com"

Set the fully qualified domain name as the record we just created, in our case is "mail.domain.com".

The property is the lowestpreferred, but in our example, set the priority to 10.

Check with nslookup DNS MX records and should be applied

Can propagate up to 48 hours for DNS, but in most cases 12-24 hours. To check our DNS records are correct and we can apply nslookup.

1 Open a CMD prompt and type nslookup

2 Set the type type = mx

3 Enter the domain name, which in our case, domain.com.

In our example, the output should be as follows, if set correctly:

>domain.com

Non-authoritative answer:

domain.com MX preference = 10, mail exchanger = mail.domain.com

mail.domain.com internet address = 87.22.1.22

Configure Reverse DNS

Reverse DNS is used to ensure that the mail server, which says it is. The recipient's mail server is a reverse lookup to verify that the IP address of the mail-in entry in DNS or series of the same IP address with which it is communicated. Only one entry can be found by IP RDNSAddress.

You have to do with your ISP for this entry. It will not be able to use this in your DNS control panel, even if your ISP DNS host and give you the capability to add their own RDNS records.

In our case, we would consult with our ISP and we would like to have a voice would RDNS for your IP address 87.22.1.22 to solve the mail.domain.com.

Make sure your reverse DNS

Also, can propagate up to 48 hours for DNS, but in mostCases 12-24 hours. To ensure that RDNS entries were added correctly and are as follows:

1 Open a CMD prompt.

2 Type ping-a 87.22.1.22 (This is the external IP address for the mail server. In our case we use our external IP address as above)

RDNS if configured correctly, the output appears as follows:

C: user> ping-a 87.22.1.22

Pinging mail.domain.com [87.22.1.22] with 32 bytes of data:

SMTP Banner

Every time a mail serverconnects to the mail server, shows its SMTP banner. The banner must be resolved on the Internet and best practice is to make as a host email / have a record.

Configure the SMTP banner in Exchange 2003

1 Open the Exchange System Manager.

2 Expand the Administrative Group (the "First Administrative Group" is enabled by default).

3 Expand Server.

4 Expand the server name.

5 Expand the container Protocals.

6 Select the SMTP container.

7 RightWindow, right-click the SMTP virtual server (or SMTP server name) and

select Properties.

8 Select the Delivery tab.

9 Click the Advanced button.

10 In the Fully Qualified Domain Name mail.domain.com type (A voice / host created in DNS for the mail server)

11 Click OK and OK again to accept the changes

Configure the SMTP banner in Exchange 2007/2010

1 Open the Exchange Management Console.

2 Select the OrganizationContainer configuration.

3 Select the Hub Transport container.

4 On the right side, select the Send Connectors tab.

5 Right-click on the Send connector, and select Properties.

6 On the General tab, under the set of the FQDN this connector ... Give the A-record domain name created. In our case this is mail.domain.com. Click OK.

7 In the Server Configuration window, click the Hub Transport container.

8 In the right pane, select the properties of the receptionLinking Receive Connectors tab.

9 On the General tab, under the set of the FQDN this connector ... Give the A-record domain name created. In our case this is mail.domain.com. Click OK

To review these changes, you can telnet to the release of a connection on port 25 to see our mail server. Use the following steps to do this:

1 Open a CMD prompt

2 Type telnet mail.domain.com 25

The output you should see something like that andContain a record of your mail server:

220 mail.domain.com Microsoft ESMTP MAIL Service ready at Sun, 28 February 2

010 17:51:20 +0000

If you have an edge server or a device like the Barracuda spam filter for SMTP banner should be set on this device / server.

Check if your mail server to spam lists and / or an open relay

An ideal site for use to verify the MX record, RDNS, check if the mail server is an open relay and verify that you have listedWww.mxtoolbox.com spam-list. This is a great site and one to keep in your favorites.

Following these guidelines will be successfully and properly configure mail routing to and from the mail server. The next step is to ensure and guarantee that the mail server is not an open relay. I'm writing a separate article on this subject in the near future.

Configuring Exchange mail server reverse DNS and MX records correctly

Anti-spam anti-virus solution

Computer technology and related data are very much in use today. People and businesses depend on different soft wares and programs to work and many tasks that can be very important for them to do. Internet, e-mail and computer and IT in general, very useful in this regard, but there are some problems that reduce the efficiency of these technologies.

E-mail spam and viruses are two problems. All the people who use computers in a routine and have aDepending on the device problematic to know how viruses and spam e-mails may be for you. Their precious time together and this may mean that the virus can also destroy important records or data are lost. Anti-spam Anti-virus is very important for the production of computers and related technologies in a reliable way for you. There are many online companies offer anti-spam anti-virus solution. Some of them are really good and can make life much easier. Somecompanies manage their online interface, but also to work differently.

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E-mail spam e-mail, the sender is not the acceptance by the beneficiary has taken over. Mails are usually mass e-mail, but a personal e-mail, for which the license was not taken by the beneficiaries classified as spam.

When spam e-mail address is always a problem, has anti-spam anti-virus solutions increasingly important in the recent past. Now let's have viruses. Virususually come from the minds of evil spirits.

Viruses are programs designed to destroy all the skills or reduce the efficiency of other programs. Since these programs are a problem, anti-spam anti-virus solution for us is very important. Both stop the e-mail spam and viruses, the economic environment in general. People are tired of these two problems and then the anti-spam anti-virus solution is of fundamental importance to the people. Anti-spam Anti-virus makes your timepay more and more productive than the two main problems are gone.

Anti-spam anti-virus solutions are very important to us. They make our lives easier. One such solution is the e-mail firewall. These firewalls are able to stop the bombardment of emails in our inboxes. Through the use of firewalls for our e-mail addresses and the connection is completely hidden from spammers and viruses. This ensures at least the intranet. There are many companies thatoffer different types of anti-spam anti-virus solutions. You can learn a lot about anti-spam anti-virus solutions, if you look online.

Many companies offer their services in this sense. The on-line solutions are better in the sense that you compare the prices of the securities anti-spam anti-virus solutions before going for the actual purchase.

Many companies offer anti-spam anti-virus solution for their customers, but you need to know your needsbefore applying for a joke. It depends on the sensitivity of the data and the degree of accuracy is achieved in the data. The price you can afford is another factor. All of these factors, you can decide what kind of anti-spam anti-virus solution will be fit.

Anti-spam anti-virus solution

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